AIGA UT Dallas Student Group for design
From August 2018 to May 2019 under the role as the first Communications Director for the AIGA UT Dallas Student Group for Design my role involved building the communication strategy from conception to a fully functioning system to increase organization awareness on the University of Texas at Dallas campus. I created promotional graphics for digital signage, web, and print marketing to create a visual identity that appealed to students interested in graphic arts and creative professionalism. I also managed the Facebook, Instagram, and Newsletter platforms to notify students and faculty of on-campus and local design events.
Outcome
Doubled member turn-out to events and meetings within the 2019 semester.
Building of a 250 follower Instagram account, 80 member Facebook Page, and a 120 member email newsletter.
Participated in the planning and promotion of seven on-campus events ranging from Keynotes with Design Professionals in the DFW design community, fundraisers, and professional skill building workshops.
Social Media
As Communications Director, social media management was important to establish the new student organization’s presence on campus. Special projects throughout the semester encouraged students to submit work to be displayed on the Instagram and Facebook pages.
Event Promotions
Event Promotions were designed for each specific AIGA UT Dallas campus event from guest keynotes with Design Professionals in the DFW area, Fundraisers, and Professional Development Workshops.
About AIGA
AIGA brings design to the world, and the world to designers.
"As the profession’s oldest and largest professional membership organization for design—with more than 70 chapters and more than 18,000 members—we advance design as a professional craft, strategic advantage, and vital cultural force. From content that defines the global practice to events that connect and catalyze, we work to enhance the value and deepen the impact of design across all disciplines on business, society, and our collective future."